Attend a "Hello! China" cultural event at the Berlin Tourism Fair

From the 3rd to the 5th, the 60th anniversary Berlin International Tourism Trade Fair, which has been held for 60 years, once again captured the attention of global industry professionals. The "Hello! China" exhibition area made its scheduled appearance, and the flow of people and the level of inquiries continued to rise. Destination promotion, product negotiations, and cultural interactions were all intertwined and unfolded, making the "China heat" in the world tourism market clearly visible here. 

The president of the German Tourism Association, Armin Löijdell, believes that China, with its profound cultural heritage and magnificent natural scenery, is attracting an increasing number of German tourists. The German side looks forward to further deepening cooperation with China and enabling more German tourists to experience the diversity of China. 

This cross-border expectation is being strongly supported by China's inbound tourism guarantee system. Zheng Hao, the vice chairman and secretary-general of the World Tourism Alliance, said: "From optimizing visa and customs policies, expanding the scope of visa-free entry, to expanding the international flight network and comprehensively upgrading tourism service infrastructure; from promoting the application of cutting-edge technologies such as artificial intelligence to enhance tourism experiences, to strengthening industry standards and quality supervision to create a healthy and safe market environment - policy benefits are accelerating the transformation into market vitality."

Source: Xinhuanet    Image source: Yinzhu