Yinzhu International Exhibition created a tech-savvy opening ceremony for the Encounter Museum · Tianjin Pavilion

On July 14th, the team of Yinzhu International Exhibition came to the Financial History and Culture Zone on Jiefang North Road in Heping District, Tianjin, and held a highly technological, roll-up opening ceremony for the "Encounter Museum · Tianjin Pavilion". With innovative thinking and cutting-edge technology as their brushes, the Yinzhu team has interwoven historical heritage with modern art, creating a dual feast for the eyes and experiences for this new cultural landmark. Here, the historical and cultural heritage of the century-old financial district and the artistic inspiration of the digital age have collided to produce brilliant sparks.

The Yinzhu International Exhibition Team took the "roll-up" opening ceremony as the core creative idea, integrating the traditional and modern "scroll" concept into the spatial narrative. At the opening ceremony site, a huge digital scroll slowly unfolded on the exterior wall of the building. A check-in and interaction area was set up at the ceremony site, showcasing the static boundaries of traditional exhibitions.

As a new cultural landmark in the Beijing-Tianjin-Hebei region, the Encounter Museum · Tianjin Branch has become a "living museum" under the creative empowerment of Yinzhu International Exhibition. In the future, this place will continue to use technology as a bond to connect artistic dialogues between the past and the present, as well as between China and the world, providing an unceasing cultural feast for audiences in Tianjin and even across the country. When the light of technology illuminates the light of humanity, this century-old financial district is writing a new chapter of culture belonging to the digital age.

Text source: Yinzhu    Image source: Yinzhu