The 2025 London World Travel Fair will be held at the Exsel Exhibition Centre in London, UK from the 4th to the 6th. The opening ceremony of the China exhibition area was held on the 4th. Over a hundred people from the political, business, cultural and tourism sectors at home and abroad attended the event, jointly looking forward to the high-quality development of China's cultural and tourism industry injecting new impetus into the global tourism industry and creating more cooperation opportunities.
The Chinese pavilion at this exhibition, with the theme of "China Tourism: Innovation, Integration and Green Development", covers an area of over 400 square meters, setting a new record in the history of the event. The exhibition area design integrates a series of representative Chinese cultural elements, such as the image of pandas, ethnic costumes, and classic ancient poetry. It creates an immersive cultural corridor with bamboo materials that combine environmental protection concepts and cultural texture, showcasing the cultural and tourism characteristics of the 13 participating provinces, autonomous regions, and municipalities from multiple dimensions.

Text source: Xinhuanet  Image source: Yinzhu