On July 14th, the team from Yinzhu International Exhibition arrived at the Financial History and Culture District on Jiefang North Road in Heping District, Tianjin, to create a technologically advanced rolling opening ceremony for "Encounter Museum・Tianjin Branch". With innovative thinking and cutting-edge technology as their brushes, the Yinzhu team intertwined historical heritage with modern art, creating a dual feast of vision and experience for this new cultural landmark, allowing the historical context of the century-old financial district to collide with digital age artistic inspiration, sparking brilliant fireworks.

Yinzhu International Exhibition Team took the "roll-up" opening ceremony as the core creative idea, integrating the traditional and modern "scroll" concept into the spatial narrative. At the opening ceremony site, a huge digital scroll slowly unfolded on the exterior wall of the building. A check-in and interaction area was set up at the ceremony site, showcasing the static boundaries of traditional exhibitions.

As a new cultural landmark of the Beijing-Tianjin-Hebei region, the Tianjin branch of the Meet Museum, empowered by the creativity of Yinzhu International Exhibition Center, has become a "living museum". In the future, it will continue to use technology as a link to connect artistic dialogues between ancient and modern, Chinese and foreign, providing an endless cultural feast for audiences in Tianjin and across the country. As the light of technology illuminates the light of humanity, this century-old financial district is writing a new chapter of culture in the digital age.

Text source: Yinzhu     Image source: Yinzhu     Video source: Yinzhu